Technology mistakes to avoid
Technology has enabled the optimisation of business processes in many ways. However, some businesses are failing to properly utilise technology. This prevents them from yielding the benefits that it can provide but… Read More
What is assistive technology?
Assistive technology is any piece of equipment, software, or device, that helps improve the functional capabilities of people with disabilities. These technologies are not necessarily high-end or expensive to implement but can… Read More
Using technology to optimise customer service
Utilising technology to optimise customer interaction is essential in order to keep up with the competitive market. In order to maintain long-term relationships with customers, their expectations of fast, convenient and personalised… Read More
Why you need to focus on transparency
Spreading misinformation and fake news has become all too easy right now because of social media. How easily social media facilitates deception has meant that being transparent is really important. A survey,… Read More
Improving your marketing strategy with a chatbot
Interactive and artificial intelligence technologies such as chatbots are becoming increasingly popular alternatives to human labour in modern business-running techniques. Incorporating a chatbot into your website may be beneficial to your existing… Read More
How well are you using your data?
Data analytics is a powerful tool that makes headlines almost every day. Its benefits cannot be overstated as it continues to transform businesses and the way we view information. Most businesses already… Read More
What are the benefits of programmatic advertising?
Programmatic advertising is the automation of the buying and selling of online advertising while cutting out third-party publishers. While a costly investment, programmatic advertising is a rising competitor to traditional channels of… Read More
Keeping your business software up to date
Outdated software can put your business at risk of hackers, viruses and malware. Keeping your software up to date can not only protect your devices from these threats, but also ensure that… Read More
What to think about when creating a digital marketing strategy
It’s becoming clear that posting on social media can be a beneficial aspect of business marketing, however, it’s important to go further than just posting on Instagram every now and then. One… Read More
Simple tech tips to help you work productively at home
Working from an environment ordinarily designed for ultimate comfort and relaxation can be a difficult task. For those who find steering away from all the distractions at home challenging, here are a… Read More
The future of digital marketing with AI
As more marketing campaigns and strategies move toward social media and online platforms, there has been an upsurge in demand for marketing data analytics and experts believe that artificial intelligence (AI) technology… Read More
Mobile apps and their business benefits
With the COVID-19 pandemic causing many businesses to slow down in workload, perhaps now is the time to recoup and start on the projects that you’ve put on the backburner. If you’re… Read More
Incorporating online services into your business
COVID-19 is putting pressure on businesses in almost every avenue. The core issue that businesses are facing is not being able to provide face-to-face services to their customers under physical contact restrictions.… Read More
Should you give employees work phones?
Providing your employees with a work phone can seem to solve a lot of problems regarding business calls, social media marketing, and team communication. However, mobile phones can be expensive, especially ones… Read More
What is E-invoicing and what are its implications for Australian businesses?
With the start of the new decade, e-invoicing has seen an impressive surge in demand, especially in the context of rapid technological development. E-invoicing or electronic invoicing is the growing digitised technique… Read More
How 5G will impact your business
It has been almost a decade since the global introduction of 4G cellular communication technology and like all technological innovations, there will soon be a new and improved version – 5G (or… Read More
Managing cell phone use in the workplace
Looking at your smartphone has become a habitual, ingrained aspect of everyday life. This can be a cause of significant distraction for employees and affect productivity. One study showed that 55% of… Read More
Google tricks you probably didn’t know about
Google is one of the most popular search engines and with that can make finding useful results frustrating. Fortunately, there are some Google search shortcuts which can help generate the results you… Read More
Using social media effectively for your business
Social media may be relatively new compared to more traditional modes of marketing, but nevertheless, it is an incredibly useful and effective way to engage with potential clients. As some small business… Read More
Three practices that put your online security at risk
It is an unfortunate thing that many people don’t realise just how dangerous simple online practices can be to their computer and online security. Luckily, there are simple steps people can take… Read More
