How you can be more strategic and successful in 2021
2020 brought about many challenges and changes but also taught businesses many skills which should be continued into 2021. In 2021, businesses can achieve growth and success by applying what they learned… Read More
Defining your brand identity
Defining your brand at the start of your business journey will help establish the direction your brand will grow in. Defining your brand involves identifying key values, building company culture and determining… Read More
Hiring a creative director
You have decided that your business needs an online presence, whether that means starting a website, a social media account, or both. What you need now is a creative director that can… Read More
Avoid undervaluing your services
Entrepreneurs might find themselves undervaluing their products and services as they might feel that customers will opt for a cheap option rather than a good option. This fear demonstrates a lack of… Read More
There is no ‘back to normal’
The pandemic forced businesses to change drastically. Adapting to practices which are technologically based became integral in order to maintain safe practices. Additionally, if businesses wanted to remain a part of the… Read More
Business principles entrepreneurs should adopt post-covid
It is important to adopt new business practices post-covid to keep up with the changes that have occurred. Socially distanced customer service: Businesses should aim to provide easy-to-access customer service. This includes… Read More
Bringing millennials to your business
Millennial job seekers are often far from the irresponsible job-hoppers many make them out to be. And while they may come from a generation that is unfamiliar to many entrepreneurs and other… Read More
Importance of taking a mental health break
People won’t hesitate to take a break when their physical health is bad but are reluctant to treat their mental health with the same importance. Your mental health plays a huge role… Read More
Reframe your failures
Starting and running a business is a lot of work. There are a lot of times when you need to try different things, some work and others don’t. When you’re putting so… Read More
Evaluating the risks of business
Entrepreneurs are faced with constant challenges and decisions that often involve taking risks. While risk-taking can be a necessary part of running a new business, entrepreneurs need to make informed and thoughtful… Read More
Survival strategies for small businesses
Business owners may find that innovation has been dull because of the social and economic impacts of the current situation. If your business is going through a damp sales period, it can… Read More
How to use free samples to grow your business
Making a good first impression is key to establishing yourself in an industry and securing the interest of your potential clients and investors. The easiest way to get your foot in the… Read More
Are you charging enough for your product?
The bill you charge for your services can often make or break client relationships. Pricing is one of the most influential factors that encourage customers to buy your product. This calls for… Read More
Starting a business during an economic downturn
With unemployment rates rising around the world, many individuals are creating their own opportunities by starting their own businesses. For individuals who are confident in their business idea and are ready to… Read More
Developing a robust supply chain
Having a resilient supply chain is fundamental to a successful business, especially in the context of our current economic crisis. Start-ups developing their supply chains should be mindful of future crises and… Read More
Marketing your business on a tight budget
For entrepreneurs endeavouring to grow their business, the prospect of marketing on a small budget may seem overwhelming and impractical. However, there are many cost-effective ways you can market your products and… Read More
Networking from home
Networking events may be cancelled due to social distancing restrictions, but that doesn’t mean you can’t network from home. Here are some remote networking strategies you can use to continue strengthening your… Read More
Marketing your business during COVID-19
Marketing your products and services during a global crisis may not always seem appropriate. Not only is it harder to create content with COVID-19 restrictions on you and your staff, but it… Read More
Money management for entrepreneurs
Starting up a business is expensive, and with expenses piling up and income being unstable, many entrepreneurs struggle with managing their finances effectively. Here are some tips to consider when it comes… Read More
Preparing for a business plan
Having no plan can leave entrepreneurs feeling overwhelmed all the time. With endless important decisions that need to be made, a lack of a clear strategic plan for the coming year can… Read More
How to find a good mentor
As first-time or ongoing entrepreneurs, we often hear that it would be extremely beneficial to our careers to seek advice from a mentor. But how exactly can you find a mentor who… Read More
Developing your personal brand
Branding isn’t just for celebrities. As an entrepreneur, building your own personal brand can be key to the success of your business. Whether you’re positioning yourself as an expert, a creative, or… Read More
Taking a mental health break
People won’t hesitate to take a break when their physical health is bad but are reluctant to treat their mental health with the same importance. Your mental health plays a huge role… Read More
Getting Your First Customer
In virtually every business, the first customer is the hardest to land as customers follow where others lead. Whether you’re serving consumers or other business, you’ve got to have a track record… Read More
How you can protect your intellectual property
The digital landscape of businesses nowadays makes the protection of intellectual property even more necessary. Intellectual property can be a valuable business asset for entrepreneurs and must be legally protected if the… Read More
Marketing your startup online
Marketing is a huge part of getting a startup running successfully, but it can often be costly and make a dent in your resources. Luckily, there are many methods of online marketing… Read More
Attracting millennials to your business
Millennial job seekers are often far from the irresponsible job-hoppers many make them out to be. And while they may come from a generation that is unfamiliar to many entrepreneurs and other… Read More
